What is Color Correction?
Color correction is a term used to describe the process your image goes through before being printed by our professional lab. When an image is ordered, our lab's trained color technicians review the image on calibrated monitors in a dark room to ensure the color and density of the image look as best as possible. Here they will make any adjustments needed to the image before it becomes a print.
Our lab's technicians are not entry-level hires, but persons with upwards of 20 years experience in color adjustment. In fact, most of the color technicians working in today got their start working with film! Each color technician undergoes color testing before being hired for the position, and that testing and training continues even after the fact.
When an image is color corrected, the technician looks at every image on their monitor, checking the density, cyan, magenta and yellow levels. These levels can be adjusted individually, bringing the image as close as possible to the industry-standard “guide print.”
Each image is hand corrected by an individual. They do not auto-correct or set a base correction for an order. Every image in your order is as important to our lab's employees as it is to you.
Another cool fact: Our lab's monitors and printers are calibrated every two hours to maintain consistency and accuracy throughout the color correction process.
Why is Color Correction good for me?
Color correction is an insurance policy against color variances. By allowing our lab to color correct our images, you receive a guarantee that you will be happy with the color of your prints.
As the digital revolution grows and more photographers allow professional labs to print their images, it becomes equally important to trust the lab. When your purchases a print of our image, you want the print to match the standards - this is where color correction and overall quality come in to play. By turning on the color correction option, you can rest easy knowing that the prints you receive will be perfect.
To produce the best, highest quality print for you, we use a professional printing lab that has highly skilled technicians printing your order.