Adobe Offers Photoshop and Lightroom at a Special Price

November 25, 2013  •  Leave a Comment

Adobe Creative Cloud Suite logosAdobe Creative Cloud SuiteAdobe's Creative Cloud program for renting software.

 

For many photographers and enthusiast Photoshop and Lightroom are a mainstay of their workflow.  However, Photoshop has never been inexpensive, especially compared to Lightroom.  Well now Adobe has made a special offer available that should entice many users and would be users to start using their great team of products.

According to their website

For a limited time, you can join a special Creative Cloud plan. It includes access to Photoshop CC and Lightroom 5, plus feature updates and upgrades as they are available, 20GB of cloud storage for file sharing and collaboration, and a Behance ProSite. And it's just US $9.99/month when you sign up for a one-year plan, but you need to join by December 2, 2013.

The issue I have with this program and the entire Adobe Creative Cloud is that, if you take up this program, you are now renting software, and you own nothing at the end of the rental period.  I have purchased software in the past, and all of it still works.  Some will not work on the current version of my operating system, however, I also keep my old computers that have old operating systems on them and do, occasionally, boot those old computers up just to run a specific application.   It works.  I can do it.  I have that ability because I "own" (read "paid for") the "right" to use that software whenever and wherever I want. I don't have that ability with Creative Cloud.

Like many other things, it is a tradeoff. I trade the ability to "own" the software, for the "right" to use the software for a low monthly fee. That is OK to me, except for the fact that if I wanted to "buy" instead of "rent" the software, I can't, I only have the "rent" option.  I foresaw this a long time ago in the Kelly School of Business when I was at Indiana University.  One of my projects was on software sales models, and I suggested that the software industry will return to renting software as it was currently doing on the mainframe platform.  However, I pondered that we would not see that come until all computers were capable to be connected back to a central licensing manager 24 hours 7 days a week.  Well folks, we are at that point thanks to the Internet.  For better or for worse, I think my early predictions will come true within the next decade if not sooner.  

There are good and bad things about the trend to renting software, but I sure am going to miss the nostalgia of booting up one of my old computers and running my very own copy of a piece of software.

 

 

 

 


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